Our Story | AMORR — British Crochet Knitwear for Men

AMORR is a UK-based menswear brand designing small-batch crochet knitwear for men who want to stand out from the mass-produced high street. Every piece is made from 100% cotton, crocheted on small production runs and built to last — we test every design for 12 months of wear before it goes into production.

We don't do endless restocks or fast-fashion volume. Each AMORR drop is limited to a small worldwide run (often as few as 100 pieces) because we'd rather make something worth keeping than something everyone owns.

The name behind the pieces: [1–2 sentences on the founder / origin story — where did the first design come from, why crochet, why Monaco as a theme]. Since launching, AMORR has been worn by [X customers / notable mentions] across the UK, Europe, and beyond.

The Monaco ¼ Zip  and Monaco Crochet Set were the first two pieces created for AMORR. When deciding where to shoot our first collection, Monaco felt like the perfect place to represent what AMORR stood for — effortless Mediterranean style, confidence and standing out in the right way. The subtle Monaco Polo was designed to stand out without trying too hard, while the blue crochet set reflects the colours of the sea and sky.

With just 24 hours to shoot the entire first collection, we made it work. Since launching AMORR in 2025, our pieces have been hand-delivered to notable names across Europe, spanning multiple industries, and worn around the world by people who want to be seen and create opportunity.

Our oversized silhouettes and bold crochet textures are designed to be noticed — on the beach, at a summer event, or layered into everyday wear. Every piece is finished with the embroidered AMORR "A" logo and inspected by hand before it ships from the UK.

AMORR isn't just clothing. It's a signal. Be seen. Create opportunity. Welcome to the club.